At The Golf Loft, Chris Koch has built a coaching environment focused on clarity, confidence, and measurable improvement. He started his career as an assistant golf professional working with junior golfers and worked his way up to leading an entire golf resort, but realized his true passion was coaching. That passion led him to open his own indoor golf studio where he could connect with golfers of all levels and help them reach their goals.

Finding the Right Video Analysis Tool
Chris began using video analysis tools early in his coaching career, recognizing their ability to bridge the gap between what a golfer feels and what is actually happening in their swing.
When looking for a new video analysis app, Onform stood out for its intuitive design, competitive pricing, and ease of use. Features like the one-tap recording mode, slow-motion playback, and integrated communication tools ultimately won him over.
As an indoor golf studio owner, Chris faces occasional lighting challenges, but Onform’s manual shutter speed controls help him maintain high-quality video, making it a reliable tool in any setting.
How Onform Fits into The Golf Loft Coaching Process
At The Golf Loft, every session with Onform follows a structured approach:
- Creating a student profile – Each student has a dedicated workspace to communicate and track progress.
- Recording swings – Videos are tagged and labeled for easy reference later. Some students prefer recording only a few key swings, while others capture every swing for immediate feedback.
- Introducing Onform – At the end of each session, Chris invites his students to download the app so they can share swing videos when practicing on their own, so he can provide feedback to them remotely.
- Reviewing progress – Before each session, he reviews videos from previous lessons to quickly assess when they left off and plan out the lesson.
Some students fully embrace the technology, using the app and recording their swings outside of lessons. Others prefer to use video only during in-person lessons. Chris adapts his approach to fit each golfer’s preference so they feel comfortable and engaged.
Video Leads to Measurable Improvement
One of Chris’s high school golfers saw significant improvements with Onform. By reviewing her swing after every session and making small adjustments, she refined her mechanics faster. As a result, she qualified for both District and State competitions—a testament to how clear, visual feedback accelerates development.
Even while traveling, Chris and his student stayed connected through the Onform app, allowing him to provide real-time coaching and encouragement, keeping her focused during high-stakes competitions.
“By making adjustments more tangible and measurable, video shortens the learning curve and increases lesson effectiveness.”
Why Technology is the Future of Golf Coaching
Chris believes technology has changed golf coaching for the better. It allows him to provide evidence-based feedback, making improvements more tangible and actionable. Instead of relying on verbal cues alone, he can now show golfers exactly what’s happening. As a result, his coaching is more effective.
His advice to other coaches? “Don’t hesitate—just do it.” With today’s technology, adding video analysis is one of the easiest and most cost-effective tools you can add to your coaching. And for Chris, Onform is the tool that makes it all possible.
Ready to get started? Download the app today to start your 14-day FREE trial. If you’d like to speak with a member of the team about how Onform can fit into your own coaching, schedule a demo.

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